Usave

Project Description

Usave is a no-frills brand with a limited range of basic goods at stripped-to-the-bone prices. These small-format stores cater for lower-income markets, offering unrivalled value for money and serve as the ideal vehicle for the Group’s growth in Africa.

The Usave brand is based on the simple philosophy of ‘When we save, Usave’. The first store was opened in Stellenbosch in the Western Cape, in 2001, and the Group began expanding into Africa with these value-for-money stores by opening a Usave in Windhoek, Namibia, in 2002. The small-format stores allow for a greater penetration into previously underserved communities.

Apart from everyday products and services, Usave’s house brand, Ubrand, guarantees 100 percent quality and satisfaction.

Source: shopriteholdings.co.za/group/brands/usave.html